We are Butler
Experienced, Innovative and Endlessly Client Focused
Experienced, innovative and endlessly client focused, Butler have been trusted to deliver exceptional signage projects for the UK’s favourite brands.
From nationwide rollouts of retail signage for the iconic Hamelys, to bespoke fabrication for Legoland, over the last 20 years we have taken great pride in developing an enviable portfolio.
Unrivalled customer service is at the forefront of what we do. We have developed an experienced team of consultants, designers and project managers, all embracing the Butler ethos of ‘Over Delivery as Standard’ from the off.
This culture is also present in production through to installation. From our headquarters in Newbury, Berkshire our specialist fabricators and craftsmen harness industry leading technology to produce striking signage solutions.
Tirelessly implementing this approach to project delivery has garnered us testimonials and a reputation to be proud of, as well as national recognition – winners at the prestigious British Sign Awards!
2005 - 2011
Design Focused Beginnings
Our founder and Managing Director, Dan Butler, started the company in May 2005 as Dan Butler Graphic Design.
In the early days, our focus was largely on design, and we were heavily involved in the production of a monthly magazine (Tv-Bay/KitPlus), with Dan as the lead designer.
2011-2018
Investment in Machinery
Over the years, we developed and invested in sign-making technology and machinery, which led to a shift in our business focus. This prompted us to change our name to Dan Butler Signs.
We invested in a wide-format printer, roll-to-roll laminator, flat-bed laminator, CAD plotter & CNC router, and moved into a larger workshop. We began undertaking signage projects and delivering impressive results to our clients.
2018-2022
Specialist Workforce
In recognition of our growth and the depth of talent in our team, in November 2018 we rebranded to Butler Signs, refreshing our logo in the process. We grew our workforce, bringing in specialist installers and fabricators, and invested in new equipment and vehicles to increase our capacity.
We experienced great success in the retail sector, working on nationwide signage rollouts for companies such as Hamleys.
2022 - Present
Continued Growth
We are now proud to specialise in four distinct sectors: Construction, Education, Property & Retail. In recognition of this, we have updated our brand and website. Our company is still expanding, and we continue to invest in new equipment to help us better service our clients in these sectors.
At Butler, we are proud of our journey and our commitment to delivering exceptional signage solutions remains unwavering.
2005 - 2011
Design Focused Beginnings
Our founder and Managing Director, Dan Butler, started the company in May 2005 as Dan Butler Graphic Design.
In the early days, our focus was largely on design, and we were heavily involved in the production of a monthly magazine (Tv-Bay/KitPlus), with Dan as the lead designer.
2011-2018
Investment in Machinery
Over the years, we developed and invested in sign-making technology and machinery, which led to a shift in our business focus. This prompted us to change our name to Dan Butler Signs.
We invested in a wide-format printer, roll-to-roll laminator, flat-bed laminator, CAD plotter & CNC router, and moved into a larger workshop. We began undertaking signage projects and delivering impressive results to our clients.
2018-2022
Specialist Workforce
In recognition of our growth and the depth of talent in our team, in November 2018 we rebranded to Butler Signs, refreshing our logo in the process. We grew our workforce, bringing in specialist installers and fabricators, and invested in new equipment and vehicles to increase our capacity.
We experienced great success in the retail sector, working on nationwide signage rollouts for companies such as Hamleys.
2022 - Present
Continued Growth
We are now proud to specialise in four distinct sectors: Construction, Education, Property & Retail. In recognition of this, we have updated our brand and website. Our company is still expanding, and we continue to invest in new equipment to help us better service our clients in these sectors.
At Butler, we are proud of our journey and our commitment to delivering exceptional signage solutions remains unwavering.
Our Expertise
Our team hold all relevant health & safety certifications, including CSCS, PASMA, IPAF and offer CE certified structural signage.
Butler are also proud to be members of the ISA, and trusted by the nation’s favourite brands.











