How To Branding Your Hoarding
An Opportunity To Showcase Your Brand
Now that we’ve talked you through the types of hoarding you can use for your project (see here), it’s time to talk about image. We know that it’s trendy to go on about beauty being on the inside. But when it comes to your hoarding (for the duration of your building project, anyway), the opposite is true.
Sure, you can surround your project with plain hoarding whichever option you use. But we like to see hoarding as an opportunity to showcase your brand. However long your hoarding is in place, you have prime advertising space – and we’d love to help you use it.
So, in the spirit of creativity, here are our favourite graphic options for putting your brand front and centre.
1. Flat Panels
Now, as uninspiring as that might sound, these panels are an incredibly versatile way of displaying your brand graphics.
Why do we love them so much?
- They’re great for print: vibrant images, teamed with matt or gloss laminates. The perfect canvas for your brand image!
- They’re easy to mount to a range of hoarding structures (such as these: Top 5 Hoarding Structures)
- We produce substrates suitable for internal use (foam) or external use (ACM or Correx).
2. Banners
If you’ve decided that Heras fencing is more your thing, then you might like to consider using a banner to showcase your branding.
We can produce printed PVC banners in perforated (mesh) and non-perforated (solid) finishes. Mesh is usually appropriate where wind is an issue on your site.
We love banners because:
- They can be digitally printed like ACM, Foam, and Correx.
- We can use them to create great branding visuals for you in volume with very quick turnarounds.
It’s worth bearing in mind that banners are a lower spec, with a shorter lifetime. But that does mean they cost less, so they’re a great budget option for your project.
3. Vinyl
If you’re looking for a more premium impression as your customers wander by, then you might want to consider vinyl.
We produce vinyl in Wrap or Contour cut.
Wrap is where printed drops can be used to completely cover the hoarding, like wallpaper.
Contour cut is typically mounted to painted hoarding, to complement the finish.
Vinyl can be used to create short term or long term digital prints. It can be finished with gloss, matt, or even anti-graffiti laminates. So your brand image looks its best for as long as you need.
There are also a variety of special vinyls available, for that unique touch. You can play with:
- Mirror finish
- Metallics
- Metal effects like chrome, brushed metal, brass, or copper
Vinyl gives you premium print quality and the option of creating stunning effects.
4. 3D Lettering
The vast majority of hoarding is 2D. Want to stand out from the crowd and catch people’s attention as they wander past? Add 3D elements to your hoarding.
There are 2 options here:
Flat Cuts: Made from acrylic, ACM, foam, or aluminium, these letters and logos are mounted on spacers, or directly onto your hoarding.
Built Ups: These are letters fabricated from aluminium or stainless steel, giving you a much deeper letter and the ability to add face or halo illumination (and even more of an impact).
3D Lettering and logos is the High End of branding your hoarding. You can team this feature with a range of other finish options (such as chrome-effect vinyl) for an even more impressive effect. It’s often used for expensive developments, or by larger brands with a luxe reputation.
5. Thinking Outside The Box
But if you really want to make an impression in the world of hoarding, we need to think a little differently. Your potential customers are walking past brand images and building projects every day. So how can we make them pay attention to you and your brand? How can we stop their daily hustle and grab a few minutes of their time?
We need to get creative. And there are so many incredible ways that we can use hoarding graphics to stop people in their tracks. Particularly beneficial in high footfall areas these creative elements really spark interest and give your brand an added cache.
Take to the web: In this social media age, if you want to increase your reach, then think about making it instagrammable. Check out some ideas for the ‘gram here: Signage in the Social Media Age.
Adding a little extra: How about adding a moss wall, or a digital element? Giving people more info or displaying interesting images on screens embedded in your hoarding makes you stand out from the crowd. At their latest store opening in New York, Kate Spade used interactive screens to give passers-by a personal shopper experience.
Light it up: What about illumination? You can creatively use lighting in your design to draw the eye as people wander past.
Get them involved: Can you make your branding interactive? Actually getting people to stop and get involved in your branding not only adds a fun element to people’s commute but also instils in their minds your brand as something fun and accessible.
There are so many ways to do this, from Google’s interactive LED wall in Central Saint Martins, to this interactive musical hoarding in Cabot Circus.
You don’t need to settle for the ordinary when it comes to hoarding.
Take The Next Step
Play it safe, or get creative – it’s amazing what you can do with hoarding! As the perfect backdrop for showcasing your brand, it’s hard to beat.
So, if you want something functional, or something that will pack a punch, then we can sort it. With decades of experience and a whole shoal of creative designers, we’re ready to produce the perfect graphics to work with your brand voice and style.
So, think outside the box, and get creative – talk to the wiz kids at Butler Signs!
