Signage That Honours National Brands

Realising the value of branding in signage

In 2019 the UK spent *£29 billion on advertising, the fourth largest advertising spend globally after the United States, China and Japan. In the same year *£24 billion was spent on new private industrial and commercial construction work. As a nation we value our branding as highly as our bricks and mortar!

Realising the value of branding and the importance of honouring brands in signage manufacture is of paramount importance.

*Statistics from the office for national statistics.

Adhere To Brand Guidelines

Brand guidelines contain the detail of how a business should be portrayed to the world. They are an essential set of rules that explain how the brand works, sometimes referred to as “brand standards”.

These guidelines often include a history of the brand and a summary of the vision and personality of the brand, invaluable information for the signage designer.

Strict adherence to the brand guidelines is therefore a must for signage manufacturers. All the rules regarding colours, fonts, spacing and even material choices should be followed to ensure perfect brand clarity in the finished product.

Use Appropriate Materials

When signage companies fully understand the brand they are working with, they are able to recommend the right materials, lighting and finishes for the signage they are creating. From polished stainless steel to rust effect carnival letters it’s important to select a finish that compliments the brand.

For example, a high street jeweller may utilise impressive polished built-up brass letters to reflect the quality of their brand.

Eco-friendly brands need their signage partner to fully understand their goals, and ensure that the materials used in their signage are as environmentally friendly as their brand. The choice of illumination should match the brand’s mission, the use of solar powered lighting would be a must.

Understanding The Brand

It is essential that a professional signage designer/manufacturer immerses themselves in these guidelines before commencing work on a signage family.

In addition to knowing the brand guidelines inside out, expert signage manufacturers will do a deep dive of the company’s web presence to fully understand its mission and values. They will also spend time with its marketing team to ensure they completely understand the brand.

Trust Us With Your Brand

Butler Signs are a professional signage manufacturer based in Newbury, Berkshire. We have the knowledge, expertise and experience to look after national and international brands.

Call us today to discuss your signage requirements.

We were approached by Freixenet Copestick to tackle both their internal & external signage. This included a bespoke wall logo and impressive entrance sign. Visitors were...
We were approached by Freixenet Copestick to tackle both their internal & external signage. This included a bespoke...
Hamleys has been a household name in the UK and the rest of the world for more than 250 years. Established in 1760, Hamleys has...
Hamleys has been a household name in the UK and the rest of the world for more than...

Project |

SkinHQ are a leading aesthetic clinic specialising in laser hair removal and skin treatments, using cutting-edge technology to offer people effective beauty solutions. SkinHQ rose to...
SkinHQ are a leading aesthetic clinic specialising in laser hair removal and skin treatments, using cutting-edge technology to...

Project |

The brief called for a traditional wooden fascia, teamed with striking 24ct gold-leaf logos. We saw this as a great opportunity to apply modern techniques and...
The brief called for a traditional wooden fascia, teamed with striking 24ct gold-leaf logos. We saw this as a...

Project |

Established in 2016, Kimmre is a real estate investment and development consultancy. Located on Wigmore Street in the landmark Mayfair district of Central London, Kimmre...
Established in 2016, Kimmre is a real estate investment and development consultancy. Located on Wigmore Street in the...

Project |

Our aim was to install as many of the stand-offs as possible into the mortar, rather than the limestone. This was a difficult task, due...
Our aim was to install as many of the stand-offs as possible into the mortar, rather than the...
We were approached by Freixenet Copestick to tackle both their internal & external signage. This included a bespoke wall logo and impressive entrance sign. Visitors were...
We were approached by Freixenet Copestick to tackle both their internal & external signage. This included a bespoke...
Hamleys has been a household name in the UK and the rest of the world for more than 250 years. Established in 1760, Hamleys has...
Hamleys has been a household name in the UK and the rest of the world for more than...

Project |

SkinHQ are a leading aesthetic clinic specialising in laser hair removal and skin treatments, using cutting-edge technology to offer people effective beauty solutions. SkinHQ rose to...
SkinHQ are a leading aesthetic clinic specialising in laser hair removal and skin treatments, using cutting-edge technology to...

Project |

The brief called for a traditional wooden fascia, teamed with striking 24ct gold-leaf logos. We saw this as a great opportunity to apply modern techniques and...
The brief called for a traditional wooden fascia, teamed with striking 24ct gold-leaf logos. We saw this as a...

Project |

Established in 2016, Kimmre is a real estate investment and development consultancy. Located on Wigmore Street in the landmark Mayfair district of Central London, Kimmre...
Established in 2016, Kimmre is a real estate investment and development consultancy. Located on Wigmore Street in the...

Project |

Our aim was to install as many of the stand-offs as possible into the mortar, rather than the limestone. This was a difficult task, due...
Our aim was to install as many of the stand-offs as possible into the mortar, rather than the...
Ordering the right signage for your business can turn into quite the time-consuming process. Your signage needs to be designed, the location surveyed, the actual...
Ordering the right signage for your business can turn into quite the time-consuming process. Your signage needs to be designed,...
As a former powder coat sprayer of over 25 years, I wanted to share my experience and insight into this form of paint spraying which...
As a former powder coat sprayer of over 25 years, I wanted to share my experience and insight into this...
So, you’re looking for hoarding. Something that will keep your site secure, protect members of the public, keep your exciting project undercover, and act as advertising...
So, you’re looking for hoarding. Something that will keep your site secure, protect members of the public, keep your exciting project...
Every business uses signage to some extent. If you’re still deciding whether to purchase signage, you should consider all the hidden benefits....
Every business uses signage to some extent. If you’re still deciding whether to purchase signage, you should consider all the...
Our planet is in a crisis, and it has been for quite some time. Ever since society’s industrialisation, our negative impact on the environment has...
Our planet is in a crisis, and it has been for quite some time. Ever since society’s industrialisation, our negative...
Ordering the right signage for your business can turn into quite the time-consuming process. Your signage needs to be designed, the location surveyed, the actual...
Ordering the right signage for your business can turn into quite the time-consuming process. Your signage needs to be designed,...
As a former powder coat sprayer of over 25 years, I wanted to share my experience and insight into this form of paint spraying which...
As a former powder coat sprayer of over 25 years, I wanted to share my experience and insight into this...
So, you’re looking for hoarding. Something that will keep your site secure, protect members of the public, keep your exciting project undercover, and act as advertising...
So, you’re looking for hoarding. Something that will keep your site secure, protect members of the public, keep your exciting project...
Every business uses signage to some extent. If you’re still deciding whether to purchase signage, you should consider all the hidden benefits....
Every business uses signage to some extent. If you’re still deciding whether to purchase signage, you should consider all the...
Our planet is in a crisis, and it has been for quite some time. Ever since society’s industrialisation, our negative impact on the environment has...
Our planet is in a crisis, and it has been for quite some time. Ever since society’s industrialisation, our negative...