Gym & Leisure Centre Signage Herongate Club, Hungerford

Trusted Signage Partners

Butler, a leading provider of signage solutions, has been working with Herongate Club since 2018. Initially approached to transform the entrance and reception following a rebrand, the relationship between Butler and Herongate has grown into a trusted partnership.

As a full-service signage provider, Butler offers a comprehensive approach to leisure centre and gym signage, from design and production to installation and ongoing maintenance. Our team is dedicated to delivering high-quality signage solutions that enhance the brand and overall experience of our clients.

Here’s a look at some of the projects we’ve undertaken together.

...the large windows above the entrance presented a unique opportunity for Butler to create a stunning and highly visible entrance.

Making An Entrance

Grand Entrance Signage

When Herongate Club approached Butler, the entrance lacked impact and did not reflect the brand’s identity. However, the large windows above the entrance presented a unique opportunity for Butler to create a stunning and highly visible entrance.

Our team conducted a survey of the site to identify the best solution for the entrance signage. We specified perforated window vinyl with bold print, allowing visitors to see outside from inside the building, while still creating a bold and impactful entrance sign. We also took advantage of the blank space on the canopy, using flat cut letters on locators to further enhance the entrance’s impact.

Reception Area Branding

The reception area of Herongate Club had a dated look and feel that did not reflect the energetic nature of the facility. To transform this space, our team worked closely with Herongate to introduce brand colours into the area.

We supplied several design concepts, and the client chose to upcycle existing furniture, such as the reception desk and dividing wall, by wrapping it with printed colour-matched vinyl. The result was a transformed reception area that now reflects the brand’s identity and energy.

Privacy & Wayfinding

Gym Frosting & Privacy Film

Herongate Club’s building featured large glass panels separating the gym, swimming pool, training rooms, and weight rooms, giving the space a modern look but lacking privacy. To address this issue, Butler provided a creative solution that introduced privacy without ruining the interior design.

We applied striking geometric frost using two different media types with varying opacity to the gym, providing privacy while still maintaining the modern look of the space.

We also achieved privacy for the swimming pool with more traditional frost panelling and contour-cut logo detail.

Additionally, we applied one-way blackout tint to the lifeguard station, ensuring members feel secure and unobserved while swimming.

Cohesive Wayfinding

Finally, Herongate Club’s wayfinding signage needed updating to match the new signage and refreshed brand. Butler’s designers came up with a signage family that could be applied to all areas, including health and safety signage, parking signage, and directional signage.

The result was a cohesive and consistent wayfinding solution that enhanced the overall experience of the facility.

Enhance Your Leisure Centre

If you’re looking to enhance your leisure centre or gym with professional and impactful signage solutions, Butler is here to help. Our full-service approach, from design and production to installation and maintenance, ensures that your branding and signage needs are met with the utmost care and quality.

Contact us today to learn more about how we can help you transform your facility.

Butler is our go to company for all our businesses needs. Cannot recommend enough.

Mark Ranson, Director Herongate Club

Having previously used sign making techniques for some unusual projects, when a customer asked us to help create a wardrobe to look like a Frozen...
Having previously used sign making techniques for some unusual projects, when a customer asked us to help create...

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Butler recently completed a Signage Project for 3T Additive Manufacturing, creating impressive large scale signage for multiple buildings on an expanding site. The goal of...
Butler recently completed a Signage Project for 3T Additive Manufacturing, creating impressive large scale signage for multiple buildings...

Project |

Without a doubt one of the biggest jobs we have undertaken to date was a full digital print wrap of a double decker bus.
 Vehicle...
Without a doubt one of the biggest jobs we have undertaken to date was a full digital print...

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We were approached by Freixenet Copestick to tackle both their internal & external signage. This included a bespoke wall logo and impressive entrance sign. Visitors were...
We were approached by Freixenet Copestick to tackle both their internal & external signage. This included a bespoke...
At Butler, we pride ourselves on delivering high-quality sales and marketing signage that meets the needs of our clients. Our work for Savills at Sterling...
At Butler, we pride ourselves on delivering high-quality sales and marketing signage that meets the needs of our...

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After helping to refresh and rebrand the graphics on several refurbished arcade machines, Corporate Amusement Services asked for our help in producing a new photo...
After helping to refresh and rebrand the graphics on several refurbished arcade machines, Corporate Amusement Services asked for...

Project |

Having previously used sign making techniques for some unusual projects, when a customer asked us to help create a wardrobe to look like a Frozen...
Having previously used sign making techniques for some unusual projects, when a customer asked us to help create...

Project |

Butler recently completed a Signage Project for 3T Additive Manufacturing, creating impressive large scale signage for multiple buildings on an expanding site. The goal of...
Butler recently completed a Signage Project for 3T Additive Manufacturing, creating impressive large scale signage for multiple buildings...

Project |

Without a doubt one of the biggest jobs we have undertaken to date was a full digital print wrap of a double decker bus.
 Vehicle...
Without a doubt one of the biggest jobs we have undertaken to date was a full digital print...

Project |

We were approached by Freixenet Copestick to tackle both their internal & external signage. This included a bespoke wall logo and impressive entrance sign. Visitors were...
We were approached by Freixenet Copestick to tackle both their internal & external signage. This included a bespoke...
At Butler, we pride ourselves on delivering high-quality sales and marketing signage that meets the needs of our clients. Our work for Savills at Sterling...
At Butler, we pride ourselves on delivering high-quality sales and marketing signage that meets the needs of our...

Project |

After helping to refresh and rebrand the graphics on several refurbished arcade machines, Corporate Amusement Services asked for our help in producing a new photo...
After helping to refresh and rebrand the graphics on several refurbished arcade machines, Corporate Amusement Services asked for...

Project |