Rocket Software
How Rocket Software’s Newbury Office Got a Bold Brand Makeover
When Rocket Software, a global leader in enterprise solutions, moved to a new office in Newbury, they saw an opportunity to reimagine their workspace. Their goal was clear: a modern office that mirrors their brand’s innovation and professionalism while serving employees and visitors alike. For this transformation, they turned to Butler, a design and installation firm specialising in signage solutions.
The result? A visually cohesive and functional signage suite that brought Rocket Software’s brand to life – inside and out.
“Their new office needed to project that identity at every turn, from first impressions outside the building to the smallest details within”
The Challenge of Signage for a Global Brand
Rocket Software’s reputation as an innovator in enterprise technology comes with high expectations. Their new office needed to project that identity at every turn, from first impressions outside the building to the smallest details within. The scope of work was extensive:
- Exterior Signage to establish presence and visibility.
- Interior Branding to make the office a true reflection of the company’s values.
- Practical Needs like wayfinding and privacy solutions.
And, as always with a project of this scale, there were challenges. The signage had to blend seamlessly with the existing architecture, withstand daily use in a bustling office, and adhere to strict brand guidelines – all without disrupting operations during installation.
Butler’s Approach: A Step-by-Step Process
Butler began by immersing themselves in Rocket Software’s vision for the space. Their approach involved several key phases:
- Consultation and Planning: Collaborating with Rocket Software to align on goals and ensure the project fit the brand’s identity and needs.
- Design and Mockups: Creating detailed renderings of each signage element to visualize how everything would come together.
- Material Selection: Choosing durable, high-quality materials that balanced function with style – think stainless steel logos, frosted glass decals, and vibrant vinyl graphics.
- Installation: Executed with precision to minimise disruption while achieving a flawless finish.
The Transformation: Key Signage Highlights
A Bold Exterior Welcome
Visitors arriving at the Newbury office are greeted with totems and building-mounted signs that feature Rocket Software’s logo in sleek black acrylic with high-gloss finishes. These elements ensure the brand’s visibility from a distance while setting a professional tone.
Interior Features That Inspire
Inside, wall-mounted stainless-steel logos create impactful focal points in high-traffic areas. Meeting rooms and collaboration spaces burst with energy, thanks to large-scale vinyl graphics that incorporate Rocket Software’s branding.
Privacy with a Touch of Elegance
To balance open spaces with privacy, Butler installed frosted window decals featuring Rocket’s logo and brand patterns. These additions provided practical benefits while reinforcing the company’s identity.
Wayfinding for Ease of Navigation
Thoughtfully designed wayfinding signage ensures that employees and visitors can navigate the space effortlessly.
The Outcome: A Space That Reflects Innovation
Rocket Software’s Newbury office is now a true reflection of their brand – modern, professional, and cohesive. The new signage doesn’t just look good; it works hard, blending form and function to enhance the overall office experience.
Employees feel inspired by the vibrant, branded environment, while visitors are immediately struck by the professionalism and attention to detail. Durable materials ensure that these enhancements will stand the test of time, making it a smart investment for Rocket Software.
What This Case Study Teaches Us
Rocket Software’s signage transformation is a reminder that branding doesn’t stop at logos and websites – it lives in physical spaces, too. Thoughtful design, high-quality materials, and a clear vision can turn an office into an experience.
Butler’s work proves that when design serves both aesthetic and practical purposes, the results speak for themselves. Whether it’s guiding a visitor through a space or making an impression that lasts, signage plays a vital role in shaping how we experience a brand.
“This project shows how signage does more than look good - it brings a brand into the spaces people actually use.. Thoughtful design and planning turned their office into a space that really works.”
Ben Towers, Project Manager
