Strukta Group, a leading specialist builders’ merchant, has built its reputation on reliability, speed, and outstanding customer service for the construction trade. As their network of trade stores continues to grow, so does their commitment to a consistent, professional brand presence that stands out and serves customers brilliantly from the moment they arrive.
Butler was trusted to deliver a full signage refresh across three key Strukta locations – Farnborough, Reading, and Worthing. Our team designed, fabricated, and installed a suite of external and internal signage to elevate visibility, guide customers seamlessly, and reinforce Strukta’s promise of a fast, efficient experience every time.
With multiple branches spread across busy industrial estates, Strukta needed signage that would:
Each location had its unique footprint and challenges – from high-mounted branding on large glazing panels to maximising street-level impact with railings and gate panels.
For Strukta’s Farnborough branch, we delivered maximum impact with an illuminated flex face sign installed directly on the building cladding above the entrance – ensuring the logo stands out whatever the weather. Flat panels on the entrance gates provide clear opening hours to trade customers even before they pull in. Inside, a series of crisp flat panels guide visitors through product zones, helping them find everything from fixings to drainage quickly and easily.
At the Reading site, we installed a high-level illuminated flex face sign across prominent windows for unbeatable road visibility. A projecting aluminium sign tray points clearly to the trade store entrance, making navigation intuitive. To streamline parking, a post-mounted Customer Parking sign directs visitors on arrival. Inside, branded flat panels help label product categories, creating a well-organised, customer-friendly store layout.
For Worthing, we fabricated and installed an aluminium lightbox featuring Strukta’s logo – delivering strong brand presence both day and night. Flat panels below the windows showcase key offerings and opening hours to passing trade. Additional panels mounted to fences and railings extend the branding to the perimeter, making the site impossible to miss. As with other sites, internal panels provide clear, consistent product labelling for a frictionless shopping experience.
Across Farnborough, Reading, and Worthing, the refreshed signage has given each branch a clear, confident presence that stands out from the roadside and welcomes customers before they even step inside. Crisp branding, clear opening hours, and intuitive wayfinding help busy trade customers get in, get what they need, and get back on site faster – exactly what Strukta promises every day. Internally, the product area panels bring order and clarity to each store, turning industrial units into smart, easy-to-navigate trade hubs.
At Butler, ‘Over Delivery as Standard’ isn’t just a strapline – it’s how we work. From the initial site surveys and design concepts to fabrication and on-site installation, our team managed every detail with precision and care. We’re proud to support Strukta’s growth with signage solutions that make a difference – and we look forward to seeing where their next expansion takes them.
If you’re looking to create striking, practical signage that works as hard as you do – let’s talk. At Butler, Over Delivery is Standard.
