Innovative Retail Signage Trends to Watch in 2024

Welcome to the Butler blog, where we share insights gained from over two decades of delivering exceptional signage projects for the UK’s favourite brands. Today, we delve into the art of scaling success, drawing valuable lessons from our journey in executing nationwide retail signage rollouts.

Rising High: The Impact of Totems in Retail Parks on Brand Visibility

In the ever-evolving realm of retail, where consumer attention is a precious commodity and brand visibility is paramount, innovative signage solutions have become the driving force behind a brand’s success. Among these, totems stand tall, quite literally, making a significant impact on how brands are perceived in retail parks. In this blog, we explore the towering influence of totems and their role in elevating brand visibility.

Legoland Windsor

Butler was contracted by Vokins Construction to undertake the redevelopment of Legoland’s Fire Academy frontage. The existing frontage, constructed with timber, had succumbed to dilapidation, warping, peeling paint, and rot. Our mission was clear: to remove the decaying structure and replace it with a new frontage that not only boasted exceptional durability but also embodied the spirit of the beloved Lego brand— vibrant, engaging, and undeniably fun.

Bowl Central

At Butler, we take great pride in delivering exceptional signage projects for our clients. In this case study, we showcase our successful collaboration with Rocare and Bowl Central, a fast-growing entertainment chain specialising in bowling, cocktail bars, lounges, and arcades.

The ROI of Signage

In today’s competitive business landscape, standing out from the crowd is essential for success. One effective way to make a lasting impression is through quality signage.

From capturing attention to reinforcing brand identity, signage plays a crucial role in attracting customers and driving business growth. In this blog post, we will explore the undeniable return on investment (ROI) of investing in top-notch signage solutions, using the expertise and accomplishments of Butler as a prime example.